Tailor made
Brand Audit & Assessment
- Brand 'Genetics' (Brand History & 'Big Idea')
- Market Definition & Competitor Mapping
- Market / Consumer Segmentation
- Current Brand Positioning, Portfolio and Architecture
- Communication Messaging & Usage
Future Brand Road Map
- Future Mission, Vision and Brand Identity
- Future Brand Positioning, Portfolio and Architecture
- Brand Naming & Name Systems
- New Product Development
- Integrated Communication Requirements: Internal and External
Brand Engineering
- Implementation
- Integrated Communication Strategy & Media Mix
- Internal Branding
- Evaluation and Tracking Results